The Crisis of Food Brands

Food and agribusiness is one of the fastest changing global markets; change that is driven by technology, developments in manufacturing and supply, and a growin

A comprehensive collection of cutting-edge research on controversies in food and agricultural marketing, especially in terms of consequences for businesses and

The food industry is on the verge of a revolution, with smaller, local and regional food brands finding big potential for growth. The increasing influence of mi

Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countries. Asia now

This text provides a structured and practical framework for understanding the complexities of contemporary public relations. It is an instructional book that gu

In 1988, on Stephen King’s retirement JWT published ‘The King Papers’ a small collection of Stephen King’s published writings spanning 1967-1985. They r

A global health crisis creates great uncertainty, high stress, and anxiety within society. During such a crisis, when information is unavailable or inconsistent

Used on professional and academic courses worldwide, Kapferer's guide to brand management is supported by an array of international case studies, offering pract

As the global market continues to recuperate from economic downfall, it is essential for private label products to find ways to compete with alternatives offere

The publication looks at innovations happening at all stages of the food value chain: from production to manufacturing and retailing. This also includes the ext